Meet Jim Bernard and Peter Ensio. They are entrepreneurs and craftsmen just pursuing their passion. It is guys (and gals) like this that continue to innovate the sport fishing industry, especially when it comes to new and more productive fishing lures. Let me share their story.
Jim and Peter have been making hand-crafted lures and testing them since 1992. They are two Americans who grew up in the Bahamas. The ocean, fishing, and boating have been a passion of theirs since a young age. Growing up in the Bahamas gave them a playground to pursue their passions and test all of their creations. They originally created lures for their own use and found that they had better results than fishing with store bought lures. Others then started asking if they could purchase the lures they had made. Their standard answer was we don't sell them, and they would get the reply, "why not?"
So, eventually they started making extra lures so they could sell the ones they weren't using if people asked. The demand continued to grow, so they set up a production facility last March ("07) using the techniques and knowledge they had developed over the years. They launched a website about the same time and "Get Ben Lures" was formally brought to market. They continue to develop new styles and shapes including high speed Wahoo lures, Teasers, and Marlin specific lures. Their knowledge from years of observing fish has allowed them to learn what actions, lure styles, and color patterns trigger specific species. The countless hours spent observing different game fish species, their feeding patterns, and their feeding triggers has given them the knowledge needed to come up with the best and most effective design. Now that is "fishing entrepreneurship".
For more information and to purchase go to www.getbentlures.com.

